the peace cola

In June 2018, amidst the looming threat of nuclear escalation, the world stood witness to a pivotal moment in modern history – The Trump-Kim Summit.

65 years of conflict. 2 Individuals. 1 momentous occasion. 

The goal was simple: how could the world’s most valuable brand play its part at such a juncture in modern history?​

Coca-Cola’s brand purpose is to uplift people to unite and bridge divides. So the answer to this brief was a no-brainer: turn one of the world’s most iconic logos into a new symbol of peace.